Media & Solutions Agency Brisbane, AU

Focused on leading companies into the future of marketing.

Paid media, programmatic, strategy, analytics and lifecycle CRM. Most agencies own a single pillar. We're built to do eXtra, joined up across all of them.

Start a briefFREE AuditSee capabilities

01 What we do

A media partner that goes further.

Extra Agency is a paid media, programmatic and marketing consultancy. We align spend, creative and audience so the win follows. No sales rubbish, just senior marketing expertise on the dials.

Senior, hands on

The people who pitch you are the people who run your campaigns. No juniors learning on your spend.

Joined up

Media, data and lifecycle under one roof, so every dollar compounds instead of leaking between teams.

Measured, not guessed

Clean tracking and transparent KPIs. You see exactly what is working, in real time, with no black boxes.

02 Capabilities

Where we go further.

Most agencies stay in their lane, owning a single pillar. We're built to do eXtra, joined up across all of them.

01

Paid Media

Hands on, omnichannel buying across the platforms that move the needle, with transparent KPIs.

MetaGoogleTikTok
02

Programmatic

DSP-agnostic buying with advanced audience targeting and premium inventory.

DisplayDOOHCTV
03

Marketing Consults

Your marketing team on demand: strategy and solutions for whatever challenge comes next.

On callWorkshopsSystem audit
04

Analytics & Attribution

Tailored tracking, clean events and attribution that follows the full customer journey.

GA4CM360GTM
05

Lifecycle & CRM

Email and journey automation that turns acquisition spend into lifetime value.

KlaviyoShopifyHubSpot

03 Channels & platforms

Where we activate.

Reach that spans feeds, search, screens, streets and speakers. We buy wherever your audience actually is, then prove it paid off.

01

Paid Media

Paid Social

MetaTikTokLinkedInPinterestSnapchatReddit

Paid Search

Google AdsGoogle ShoppingSA360
02

Programmatic

Display & Native

DV360Yahoo DSPStack Adapt

Video & CTV

YouTubeSeven PlusNine NowTen PlaySBS On-DemandFoxtel

Digital OOH & Audio

PerionOutmooveSpotifyPodcasts

04 Measurement & data

Measured, not guessed.

Every dollar tracked, every outcome attributed. We build the measurement and CRM backbone that turns marketing activity into proof.

01

Measurement & Tracking

Clean event tracking and tag management wired across platforms, so every interaction is captured accurately.

GA4CM360GTM
02

Reporting

Live dashboards and transparent KPIs. See exactly what's working, in real time, with no black boxes.

Looker StudioPower BI
03

CRM Building

We architect the CRM foundation: data model, integrations and clean pipelines built to scale.

HubSpotSalesforceShopifyZohoZapierMonday
04

Customer Nurturing

Lifecycle journeys and automation that turn first-time buyers into repeat, higher value customers.

KlaviyoMailchimp

05 Our operating rhythm

How we work.

A clear five-phase rhythm from first brief to launch. You always know what's happening, why, and what comes next.

  1. Phase 01

    Brief

    You provide as much detail as you can to give us insight into your marketing opportunities.

  2. Phase 02

    Present

    Based on that brief, we come back to you with our observations and initial strategy.

  3. Phase 03

    Align

    We come together and formalise a plan unique to your business.

  4. Phase 04

    Build

    If needed, we set the foundations: CRM, tracking, nurture sequences and the infrastructure.

  5. Phase 05

    Launch

    We go live with the full strategy: paid media and execution across every channel.

06 The four things you're really paying for

Why Extra.

The agency that shows its working. We tell you what's working, what isn't, and what we'd do with the next dollar.

Senior hands on the dials

The person who pitches you is the person who runs your campaigns. No sales people selling you the dream, no juniors learning on your spend.

Receipts, not reports

Every dollar tied to a metric that generates real business outcomes: ROAS, cost per conversion, lifetime value, not vanity metrics.

The hard conversation

If your offer is the problem, we'll say so. If a channel is wasted, we'll cut it. Honesty is a feature. We're not here to be yes-men.

AI for speed, not for thinking

AI enhanced where it counts, automating the grunt work so we move faster. The strategic thinking that puts you ahead is all us.

Who you'll work with

The person on your account.

No call centres, no account-manager relay. When you work with eXtra, you work directly with the person running your campaigns.

Mitchell Falcke, founder of Extra Agency

Mitchell Falcke

Founder · PE & S

Mitch has spent the last four years with his hands on the dials, managing more than $5M a year in ad spend for everyone from emerging startups to household-name brands. He started eXtra to do it properly: senior expertise, channels that talk to each other, and honest numbers.

  • X4 years managing $5M+ in annual ad spend across ecommerce and lead gen.
  • XWorked across retail, healthcare, finance, solar and the public sector.
  • XBuilds the tracking and CRM backbone, not just the campaigns.
Proof · Track record

Brands we've grown.

Real budgets, real outcomes. A snapshot of the brands behind that experience, across retail, ecommerce, healthcare, finance and the public sector.

Eureka Furniture
Poolwerx
Price Attack
Mater Health
Sun Energy
City of Moreton Bay
Goodstart Early Learning
X Golf
BUSSQ
City Cave
Bakers Delight
Plumbing Bros

Brands the founder has delivered for across four years in agency. Logos belong to their respective owners.

No charge · Strategy session

Your next move starts here.

Send through a full brief, or if you're already running media, grab a free audit of what's live. Either way, we come back within 3 days.

Start a brief →Run a free audit

You'll hear back from Mitch personally, usually within 3 days. No bots, no sales team.

Emailmitch@extraagency.com.auPhone0403 182 107